AUTONOMOUS OUTDOOR ROBOTICS PLATFORM

ENGINEERED FOR
EXTREME CONDITIONS

ARCBOS — Autonomous Robotic Core for Brutal Outdoor Systems. Commercial-grade autonomous machines built to operate through snow, ice, mud, wind and rough terrain.

OPERATING TEMP−40°C → +50°C
INGRESSIP66 RATED
FLEETMULTI-UNIT AUTONOMY
MARKETNORTH AMERICA · B2B
01

Brand Identity

WHAT ARCBOS STANDS FOR
AAutonomous
RRobotic
CCore for
BBrutal
OOutdoor
SSystems

ARCBOS is a commercial autonomous outdoor robotics platform — not a single gadget. The first deployed category is industrial snow-removal robots, with the architecture engineered to scale across mowing, security, patrol, inspection and logistics in harsh environments.

The identity is built to earn the trust of municipal contractors, facility managers and heavy-equipment buyers: rugged, mechanical, reliable, and unmistakably built for work — not for the showroom.

SNOW REMOVAL
MOWING
SECURITY
PATROL
INSPECTION
LOGISTICS
03

Color System

INDUSTRIAL PALETTE · USAGE RULES
Graphite Black#0D0F11Primary background
Carbon#15181BSecondary background
Steel Gray#23282DPanels · cards
Gunmetal#4A525ABorders · dividers
Arctic Steel#C7CED4Body text · treads
Arctic White#F4F6F7Headings · light bg
Signal Amber#FFB400Sole accent · warning
Ice Blue#5B7A8CTechnical data (2nd)

Signal Amber is the only brand accent. Reserve it for the core mark, warnings, key data points and primary calls-to-action. Overuse destroys its authority.

Ice Blue is a restrained technical secondary — for data labels, telemetry and environmental annotation only. Never as a decorative fill.

04

Typography

ENGINEERED · COMMERCIAL · READABLE
H1 · DISPLAY Archivo Black 900 Archivo · 900 · condensed tracking · uppercase
H2 · HEADING Heavy Equipment Archivo · 800 · uppercase
H3 · SUBHEAD Oswald Medium 600 Oswald · 600 · wide tracking
BODY Built to operate through snow, ice and rough terrain across commercial sites. Archivo · 400 · 1.7 line-height
TECHNICAL LABEL OPERATING_TEMP · −40°C → +50°C JetBrains Mono · 500 · uppercase · letter-spaced
CAPTION Fig 01 — Autonomous plow sweep pattern Oswald · 400 · small caps feel
05

Visual System

GRID · DIAGONAL CUTS · DATA OVERLAYS · BADGES
DIAGONAL CUT

Heavy-equipment geometry. Hard 12° diagonal cuts signal motion and ruggedness across panels.

DATA OVERLAY

Telemetry-style annotation lines convey autonomous intelligence.

BADGE SYSTEM
IP66AUTONOMOUS−40°CFLEET-READY
SNOW / ICE TEXTURE

CSS-generated environmental texture — no heavy image dependency.

06

Application — SnowBot

FIRST DEPLOYED CATEGORY
Autonomous sensor core — 360° perception
Heavy-duty plow edge — hardened steel
All-terrain track drive — snow / ice / mud
Sealed industrial chassis — IP66

COMMERCIAL DEPLOYMENT

/01Municipal Contracts

Sidewalks, plazas and transit platforms cleared on autonomous schedules.

/02Facility Management

Campuses, warehouses and logistics yards kept operational through storms.

/03Commercial Property

Retail, healthcare and corporate sites with liability-grade reliability.

/04Fleet Operations

Multi-unit coordination with centralized monitoring and dispatch.

07

Brand Voice

HOW ARCBOS SPEAKS

VOICE IS

  • Direct & declarative
  • Engineering-led, fact-first
  • Confident, never boastful
  • Specification-driven
  • Built around reliability & uptime

VOICE IS NOT

  • Cute or playful
  • Hype-driven AI buzzwords
  • Consumer-gadget casual
  • Vague or aspirational fluff
  • Apologetic or hesitant

"ARCBOS doesn't promise magic. It clears the lot at 4AM in a blizzard, every time — and reports back when it's done."

— Brand tone reference
08

Brand Assets

DOWNLOADABLE SVG
Primary Logoarcbos-logo-primary.svg Dark BG Logoarcbos-logo-dark.svg Light BG Logoarcbos-logo-light.svg Icon Markarcbos-mark.svg ARCBOSWordmarkarcbos-wordmark.svg Monochromearcbos-monochrome.svg Faviconfavicon.svg